A website does not only have to look good and function, it must tell your story. There are many options today, in fact there are so many choices, it can be overwhelming. You could read our article on “How to choose a web designer” or read on. Ok…let me help you. Firstly, we need to get clear on what it is that you’re trying to achieve. We do that with a discovery session. I will get to know a little bit about you and your business and from there we work out a strategy. The first thing most people like to do is talk about price. I understand. As the old saying goes, you get what you pay for. What if you got the “best” deal in the world but it didn’t do the job? How would you feel? It was time and money down the drain. So, let’s look at a few options. There are DIY web solutions, where you design it yourself. It includes design templates, hosting and you can add other integrations or addons for a fee. There are heaps of these around and it’s usually a subscription based model. They usually start at around $30/mth and can reach $300/mth. Sometimes it’s all you need to get started. The negative side is, every time you want to add a function, it’s another monthly fee, so it can get expensive to have all the bells and whistles. You don’t own your site or your content and you cant move it somewhere else should you wish to. Also they’re not very good for SEO. Then we move onto self hosted solutions such as regular static HTML sites or content management sites. These can be custom built from scratch or customised via themes/templates. You own it. You own the content and have the freedom to move it or to do what you like with it. You have total control and can add or modify as you please. The options are endless. Because you own it, it has to live somewhere. You will need to design a site, get a domain name and organise hosting for your new site. A regular HTML site is my choice for most cases and that is what we do here. Why not schedule a Discovery session to see if we can help? But I can get a site for $500! Sure you can. Yes, I’ve seen the ads. What are you actually buying? Is it right for you? How do you know? Are you dealing with someone, third or forth hand. Are they in some third world country on a different time zone? Will you get banned from Google because of some dodgy SEO practice? What about support? Most websites are built by designers or developers. They might be good at making pretty sites or writing code. They are not marketers. With Explosive Marketing you have peace of mind. You’re dealing with a local Australian business with a real ABN. You need to have someone looking after your interest…so let’s talk!

Social media is the modern day “gathering” and/or “word of mouth”…people sharing, giving feedback and recommending but digitally. These days, you must be “social” and you must have a presence so people can get to know you and you can get to know your customers. We can help you get started by deciding which social media platform/s to use. We can set up your accounts and optimise you profile. Add social media buttons to your website. Connect your with your social media platforms and start sharing some interesting content via posts, pics or video. Let’s do this!

One of the simplest and most cost effective ways of getting found in searches is by utilising and optimising your Google Business profile (formerly Google My Business) listing. Your Google Business Profile (GMB), is a listing of your business’ operating information, reviews, posts, pics, videos, reviews and so much more. You can interact with customers, manage your online review reputation, customer pics, videos, and other user-generated content and gather insights regarding how your customers are arriving on your site. It’s extremely valuable and I would recommend that everyone use this tool. It really is the “best bang for your buck”. Click here to get started!

Pretty well everything you do is marketing. Some people think its the same as advertising but advertising is just one portion. Every potential, past and future interaction has the seeds of marketing in it. Your website, your social media, your day to day operations, your culture, the branding, look and feel of your “product”, the appearance and feel of your place of business, what people know about you and think about you…it’s all marketing. I’ve seen people spend tons of money on something new to try and solve a problem, only to find nothing’s changed. The issue was in the sales process or operational. Sometimes the problem is not the problem. You need a knowledgeable outsider with fresh eyes to get a “helicopter view” of the situation. The object is to get potential customers to choose you…hopefully spend some money with you and keep coming back. Rinse and repeat. Some of the different types of marketing include internet/digital marketing, social media marketing, email marketing, search engine marketing/PPC (pay per click), Facebook advertising, design and branding, cross media advertising, blogging, print media, media buys, video marketing, podcasting, content marketing, news letters, direct marketing, lead capture systems, and more! Contact us today to get started on your marketing journey.

It’s been said that image is everything. Let’s face it. A large portion of your website will be composed of images which means having quality photos is really important. The good news is that much of this is available online via stock photography. Some will be royalty free, while others will have to be purchased. But…yes, there is a but! In many cases, this wont be suitable for your project. Chances are that you will need authentic photos of you, your business, your products and services. You can’t skimp here. It will show and will cost you business. Never underestimate the impact of the visual, after all, we think in pictures. If you need professional images for your website or any other creative project, we can help. We’ll capture quality images with professional DSLR equipment (sorry, a phone won’t do it!), edit them and deliver high resolution images for you to use. Book your session.